Xperia XZ3 wins 2019 iF Design Award



Sony has a historical past of profitable awards for design, and that’s no completely different for its Xperia smartphones. Last 12 months noticed 4 Xperia merchandise choose up iF Design Awards, together with a Gold Award for the Xperia XZ1. This 12 months, Sony is as soon as once more not empty-handed, because the Xperia XZ3 has won a 2019 iF Design Award. It’s very a lot a worthy winner. The Xperia XZ3 was the primary Sony phone to make use of an OLED show, and got here with a seamless design interesting to the mass market together with using a 3D curved show.

Obviously, Sony’s design decisions in 2018 left a number of the core Xperia fanbase alienated because it moved away from the OmniBalance design of older telephones. However, it seems to be just like the extra angular and boxy designs of outdated are again for 2019 (albeit taller!), so we’ll have to attend and see how these designs are perceived over the approaching 12 months.