Sony to halve smartphone workforce by 2020

Sony to halve smartphone workforce by 2020



Sony shall be chopping up to 50 % of its smartphone staff by 2020 so as to flip a revenue, in accordance to a report from Nikkei. The information places into context yesterday’s news round Sony merging its cell, imaging and TV divisions, in addition to closing its Beijing smartphone manufacturing unit.

The report says that up to 2,000 jobs out of a complete of 4,000 jobs shall be minimize throughout the subsequent yr, by March 2020. Sony is trying to take out fastened prices within the enterprise, in addition to reshaping its procurement capabilities. Nikkei says that Japanese staff shall be transferred to different divisions, whereas voluntary retirement shall be supplied in Europe and China.

As a results of the transfer, Sony Mobile will focus its gross sales to Europe and East Asia, whereas limiting gross sales to Southeast Asia, as we’ve already started to see. This transfer is due to smartphone gross sales falling sooner than anticipated, each for Sony and the trade itself. We simply surprise if Sony’s ever-shrinking smartphone enterprise shall be ready to compete once more – taking out useful resource solely makes the problem that rather more insurmountable.

Thanks Hendra!



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Sony restructures to hide mobile performance; closes smartphone factory

Sony restructures to hide mobile performance; closes smartphone factory



Sony has announced that it’ll mix its mobile enterprise with its imaging and TV companies ranging from 1 April 2019. The transfer will see the Imaging Products & Solutions (IP&S), Home Entertainment & Sound (HE&S) and Mobile Communications (MC) companies merge to mix one unit known as Electronics Products & Solutions (EP&S).

EP&S shall be headed up by Shigeki Ishizuka (presently accountable for imaging), with Ichiro Takagi serving as deputy (presently accountable for TV). So what does this imply in observe? Well it ought to guarantee even nearer ranges of collaboration between Sony’s divisions, enabling its smartphone enterprise to leverage the very best applied sciences from its imaging and TV secure.

However, on the flip aspect, it signifies that Sony will now masks the monetary and working efficiency of the mobile division making it simpler for the company to push again on these wanting Sony to shut it due to ever-mounting losses.

Jefferies’ analyst Atul Goyal just lately downgraded Sony on issues over the mobile division. “Sony’s unwillingness to exit Smartphones is a disappointment and a strategic mistake, in our view,” Goyal mentioned in a word final week.

In addition, Amir Anvarzadeh, strategist at Asymmetric Advisors mentioned: “By hiding the mobile-related losses, they’d take the stress off from shareholders to shut the division down. Nevertheless, the losses are certain to rise additional.

Sony have hit again although, with spokesperson Takashi Iida saying: “Through extra cooperation amongst our divisions, we are able to create new worth by higher using the mixed belongings and personnel in our electronics space. More interplay amongst staff can even lead to the event and progress of our workers.” He additionally mentioned that they are going to proceed to disclose outcomes for the mobile division “for the foreseeable future.”

Apparently Sony will present extra data on what it intends to disclose on 26 April 2019, when it releases full 12 months outcomes. However, there’s a good likelihood that this may now not embody transparency on models offered for instance. Given how a lot the smartphone enterprise has shrunk over latest years, this information doesn’t come as a specific shock, nevertheless it means it is going to develop into even tougher to assess how Sony’s mobile enterprise is faring.

The final set of outcomes from Sony Mobile have been horrendous, and that is seemingly the explanation behind stories citing that Sony shall be closing its smartphone factory in Shanghai so as to save prices. Production will cease by the top of the month, leaving solely its plant in Thailand. Sony will proceed to outsource to different producers.

In different information, Sony additionally announced that Kazuo (Kaz) Hirai shall be retiring from his position of Sony Chairman. Despite the transfer, Kaz will proceed to act as a Senior Advisor to the company.

Current CEO Kenichiro Yoshida had this to say on the information: “Hirai-san and I’ve been engaged on administration reforms collectively since December 2013. While he shall be retiring from each Chairman and our Board of Directors, we glance ahead to his persevering with high-level help to Sony’s administration that encompasses a breadth of numerous companies.

Kaz mirrored on his time on the company: “Since passing the baton of CEO to Yoshida-san final April, as Chairman of Sony, I’ve had the chance to each guarantee a clean transition and supply help to Sony’s administration. I’m assured that everybody at Sony is absolutely aligned beneath Yoshida-san’s sturdy management, and are prepared to construct an excellent brighter future for Sony. As such, I’ve determined to depart from Sony, which has been part of my life for the previous 35 years. I would really like to prolong my warmest gratitude to all our staff and stakeholders who’ve supported me all through this journey.

Thanks Adi, Diogo, DC, Lews and Waleed!



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Sony deactivates main Xperia Twitter handle

Sony deactivates main Xperia Twitter handle



A couple of days in the past we observed that Sony’s key @SonyXperia Twitter handle was deactivated. Sony Mobile runs a variety of Twitter handles, with channels for every of the important thing geographic areas. However, the main @SonyXperia Twitter channel had by far essentially the most followers (>1 million).

Now in the event you attempt to discover @SonyXperia you’ll discover that it has disappeared. This isn’t the case for Sony Mobile’s key Facebook and Instagram accounts, so we will solely assume that is some mistake on Sony’s half. We’ve reached out to Sony to seek out out what’s occurred and allow you to know if we hear again.

Thanks Daniel and Joey!



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Sony needs a ‘compact’ device to challenge the Samsung Galaxy S10e

Sony needs a ‘compact’ device to challenge the Samsung Galaxy S10e



In the absence of Sony releasing a 2019 ‘compact’ flagship (not less than to this point), who would have thought that Xperia followers can be turning to Samsung to fulfil their needs. Sony Mobile has dampened plans to launch any extra ‘compact’ flagship gadgets. Earlier in the yr, Sony Mobile’s Vice President of Marketing stated that customers needed greater shows, implying that Sony could also be ending its compact vary.

In gentle of this, there’s a good likelihood that Sony will lose loads of clients to Samsung. It’s attention-grabbing how many individuals have gotten in contact by means of electronic mail or social media, to cite the Galaxy S10e as a device that piques their curiosity, in the absence of any flagship compact from Sony.

It’s not exhausting to see why. The Samsung Galaxy S10e ticks a lot of packing containers together with a flat AMOLED 5.8-inch show (the first time a Samsung flagship has had a flat show since the Galaxy S7), IP68 certification for water resistance, headphone jack, microSD reminiscence card assist and good battery life. This is all whereas sporting the newest hardware specs (Snapdragon 855 chipset, 6GB RAM, 128GB inside storage).

To high all of it off, Samsung has launched the Galaxy S10e in some funky colors, like Canary Yellow and Flamingo Pink. Bright colors have been a staple for Sony’s compact gadgets for a few years. So for all intents and functions, Samsung has finished a good job in replicating the system that Sony did so effectively.

Now, we concede that the Galaxy S10e is way from ‘compact’. With dimensions of 142.2 x 69.9 x 7.9 mm, it’s actually not compact in comparison to Sony requirements. The 5-inch Xperia XX2 Compact had dimensions of 135 x 65 x 12.1mm, however even this was greater than Xperia followers had been used to. The 4.6-inch Xperia XZ1 Compact, for instance, had dimensions of 129 x 65 x 9.3mm. Despite this, the Galaxy S10e is as shut to a flagship device that exists at the second.

Since, Sony’s announcement of the Xperia 1 and 10 sequence, many have requested us the place is the compact mannequin. Xperia followers would love to see a compact model in a 21:9 type issue, perhaps one thing comparable to the Xperia ray of yester-year. But this stays excessive on individuals’s wishlist, fairly than there being any actual indication of an Xperia compact device surfacing this yr.

If you’ve gotten been a fan of Sony’s compact gadgets in the previous, who will you flip to this yr in the absence of a Sony mannequin? Is the Samsung Galaxy S10e enticing? Are there different fashions you might be contemplating? Please tell us in the feedback beneath.



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Sony partners with Light for multi-camera smartphones

Sony partners with Light for multi-camera smartphones



Sony has formed a partnership with start-up Light to collectively develop and market multi-image digital camera sensor options for smartphones. Light is a frontrunner in superior computational imaging, and the settlement is to supply options with smartphones with 4 or extra cameras.

In explicit, Light’s multi-camera expertise reference designs will mix with Sony’s picture sensors. “We are entering an entirely new era of intelligent imaging applications that will transform smartphones,” mentioned Dave Grannan, CEO and co-founder of Light.

Sony’s Hank Ochi, president of Component Solutions Business Division, additionally appeared excited concerning the deal, saying that the brand new settlement “will allow us to work together to evolve and speed up the design of today’s multi-image sensor enabled connected devices. Starting today, our jointly developed reference designs will help our smartphone OEMs to quickly and easily enhance the imaging capability of multi-camera enabled smartphones.”

All of Sony’s smartphones introduced tomorrow at MWC 2019 will function twin or triple rear cameras, so we’re nonetheless a bit of method off a tool with 4 cameras, however it could actually’t be too far off. However, it factors to a vibrant future for pocket-sized pictures.

Thanks Adi!



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Sony reports another miserable quarter for smartphones

Sony reports another miserable quarter for smartphones



Sony’s smartphone woes look no nearer to ending. The company has simply reported Q3 FY2018 outcomes for the three months ended December 2018, with the company delivery simply 1.8 million Xperia smartphones. This represents a fall of 55% in comparison with final yr, when it shipped 4 million smartphones.

Sony has additionally decreased its full yr outlook, now concentrating on 6.5 million unit gross sales (versus 7.0 million beforehand). All of this implies, that Sony Mobile solely expects shipments of 1.1 million telephones in its closing quarter (three months to 31 March 2019). This would make it simply the worst quarter for Sony Mobile shipments ever – by a large margin.

All of this, when the Xperia XZ3 was meant to mark the beginning of a turnaround for Sony Mobile. Unfortunately, it paints a bleak image for Xperia followers. It can be attention-grabbing to see if/how Sony can arrest the decline, beginning with the brand new smartphones to be introduced on the MWC tradeshow on the finish of this month. However, Sony will want one thing really differentiated to face out, and to turn into related within the smartphone world.

What do you suppose Sony Mobile must do to show issues round? Let us know within the feedback under.

Thanks Diogo!



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Sony CES 2019 conference taking place on 7 January 2019

Sony CES 2019 conference taking place on 7 January 2019



So, one other yr begins, and meaning we’re getting ever nearer to discovering out extra info on Sony’s plans for its cell division within the yr forward. There is an efficient probability that we would get this primary element at Sony’s CES press conference, which is taking place on Monday 7 January 2019 at 5pm native time (Las Vegas, USA). Mark you diaries!

Sony Mobile usually retains its huge flagship bulletins for the MWC tradeshow, which takes place in Barcelona on the finish of February. However, ultimately yr’s CES Sony revealed the Xperia XA2, XA2 Ultra and L2, so there’s a good probability that Sony might announce a few of its new entry-level and mid-range telephones. Also, Sony has been making huge noises about 5G for some time now, so we might begin to hear some extra concrete info on its 5G cell plans. We’ll carry you any information because it occurs. What are you hoping to listen to about? Let us know within the feedback beneath.



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Sony Mobile continues to shrink – ships lowest number of smartphones ever

Sony Mobile continues to shrink – ships lowest number of smartphones ever



Sony Corporation launched its fiscal second quarter outcomes earlier right this moment (three months to finish of September 2018), and whereas total outcomes are sound, its cell division continues to disappoint. Quite frankly, it was a horrible quarter for Sony Mobile. The enterprise solely managed to ship 1.6 million Xperia smartphones throughout the quarter – the lowest ever for Sony – with shipments down by over half in contrast to the identical interval final 12 months.

Once once more, Sony Mobile has lowered its full-year cargo expectations – the third consecutive downgrade, and now expects to ship solely 7 million smartphones throughout this fiscal 12 months. Again, that is half versus what it shipped within the final fiscal 12 months. Sony says that the principle quantity decline has been led by decrease gross sales in Europe.

It has been painful watching Sony Mobile’s efficiency quarter-on-quarter. We’ve stated for a while, that alienating its core fan base over questionable design decisions was by no means a good suggestion. A departure of a design that stood by itself in opposition to the ocean of ubiquitous smartphones was the primary misstep, eradicating the headphone jack was one other – though Sony isn’t the one one responsible of the latter.

This was a degree conceded by Sony’s CFO, Hiroki Totoki: “The competition is fierce and our products have not been attractive enough.”

From the sounds of Sony’s feedback, it seems that administration should have thought of what they do with cell – and whether or not they preserve the enterprise working in any respect. Sony’s administration workforce went on to say that “after intense discussion regarding the future of this business, we concluded that it is necessary to further reduce scale in order to reduce business risk.”

Reducing scale to us signifies that will probably be closing extra areas. Japan and Europe has been the main target, however we wouldn’t rule out that Europe stays secure sooner or later. Sony might retrench again to Japan solely, the best way issues are going. Sony Mobile plans to scale back working prices by 50% by 31 March 2021, because it makes “even more significant reductions quicker than planned.”

To do that, Sony says it’ll “improve product appeal” and “proactively leverage the
expertise and enterprise infrastructure of our branded hardware enterprise”, however that these efforts will “take time”. Overall, it expects these efforts to allow the enterprise to flip a revenue in its fiscal 12 months 2020.

Where do you suppose it has gone mistaken for Sony’s smartphone efforts? What do you suppose it wants to do to get again on monitor? We’d love to hear your ideas under.

Thanks Adi and Diogo!



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Sony’s IFA 2018 press conference is on 30 August

Sony’s IFA 2018 press conference is on 30 August



Mark your diaries Xperia followers, Sony Mobile might be holding a press conference on the IFA tradeshow in Berlin on Thursday 30 August at 1pm CEST. Sony has used the IFA tradeshow to unveil new yearly over the previous couple of years. We expect Sony to unveil not less than one new phone, the Xperia XZ3 and possibly a ‘compact’ model too. We’ll convey you any credible rumours of the brand new gadgets forward of the occasion. What would you prefer to see? Let us know within the feedback beneath.

Thanks Adi, Diogo, Miraj, Moisés, P Lis!



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Sony admits that it hasn’t moved fast enough in mobile

Sony admits that it hasn’t moved fast enough in mobile



Sony unveiled its mid-term company technique earlier on as we speak, delivering its plans for the subsequent three years throughout all areas of its enterprise. While Sony hasn’t modified its expectations on the mobile enterprise, it was fascinating to notice its consciousness on why it has not match forecasts over the previous couple of years. One of the slides feedback that it has not improved its product line fast enough, notably the transfer to thinner bezels and twin cameras.

Sony reiterated that it shall be double-downing on 5G know-how, and improve its choices by leveraging the remainder of Sony’s product portfolio. It will even look to Europe as a key area to develop its providing, by additional creating partnerships with carriers. Let’s hope Sony makes use of its self-awareness to supply aggressive merchandise in the very close to future.

Thanks Diogo!



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Why does Sony not give up on mobile? The answer appears related to 5G technology

Why does Sony not give up on mobile? The answer appears related to 5G technology



Sony Corporation reported its FY17 outcomes yesterday, for the 12 months to 31 March 2018. Overall, at a Group stage, Sony’s outcomes had been good, with a 12% improve in revenues to 8,544 billion yen, and vital development in working revenue to 735 billion yen (from 289 billion yen final yr). However, we’ve been accustomed to a less-rosy image on Sony’s smartphone enterprise in recent times. This newest report was no exception.

Sony Mobile shipped 13.5 million Xperia models throughout its newest fiscal yr. It was forecasting 14.0 million models for the yr, so Sony ended up lacking its goal but once more. The consequence meant it shipped solely 2.7 million models in its final quarter – this lowest since 2010. On a yearly view, it is usually the bottom variety of telephones shipped.

Sony does not seem to have a lot confidence within the yr forward, forecasting that it’ll ship solely 10 million telephones within the fiscal yr. This is to ensure that the division to stay worthwhile. The decrease forecast is regardless of the latest revamped design language for its premium smartphones, together with the Xperia XZ2 sequence. It might point out that preliminary curiosity in Sony’s new vary is not as sturdy as had been hoped.

On the incomes’s name, administration identified “adjustments within the enterprise surroundings since January of 2018”, which is one thing that different OEMs have referred to not too long ago corresponding to Samsung, when speaking about weak demand for flagship products.

So given Sony’s ever dwindling cellular efforts, why not simply shut the enterprise down? Well the answer is linked to the significance of 5G wi-fi technology. Here’s what Sony CFO Hiroki Totoki stated on 5G in relation to its smartphone enterprise:

“I would really like to say a number of issues in regards to the significance of 5G wi-fi technology within the context of our technique for the smartphone enterprise going ahead. By enabling high-speed communication, low-latency and simultaneous connectivity, 5G, which is anticipated to be commercialized within the close to future, is a technology which we view as having immense potential, since it will possibly join all moveable units to the cloud.

“In order to absolutely make the most of this modern technology, we’d like to retain in-house our basic analysis functionality and functionality to create related purposes. By persevering with to work on 5G in our smartphone enterprise, we’re aiming to develop 5G technology as a competency that can be utilized throughout the Sony Group.”

So it appears that evidently Sony feels that it wants to make investments R&D into 5G technology, which naturally matches throughout the smartphone enterprise, maintaining the division alive, however it’s going to additionally give you the option to leverage the advantages of this R&D throughout different areas of Sony’s enterprise.

It’s unlucky to see that Sony has little confidence in driving mass-market smartphone quantity anymore. It appears that these days the cellular division acts as extra of a proof-of-concept for Sony’s technological prowess as an alternative.

Sony picture Credit: MAYAMA/EPA/REX/SHUTTERSTOCK



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Sony ships 4 million Xperia units in Q3 FY17; lowers full year estimates again



Sony reported its third quarter outcomes for the three months ending 31 December 2017, and as soon as again it was not fairly studying for the cell division. Sony trimmed full year expectations as soon as again, now anticipating to ship 14 million units for FY 2017 (year ending 31 March 2018). This is a lower of 1.5 million units from the prior quarter, the place Sony estimated it might ship 15.5 million units in the year.

Sony Mobile shipped 4.0 million Xperia handsets through the quarter, a decline of 22 p.c from the prior year. Operating earnings for the phase declined 25% to 15.8 billion yen, reflecting the decrease variety of handsets offered and better part pricing.

For the full year, Sony is anticipating the cell division to succeed in gross sales of 710 billion yen (towards 759 billion yen final year), whereas working earnings is predicted to halve from 10 billion to 5 billion yen. Sony says it expects to succeed in this working earnings, by offsetting the decrease unit gross sales with a discount in working prices.

We’d love for Sony to report some unit sale development in some unspecified time in the future. For so lengthy now, we’ve been used to Sony maintain reducing its cell numbers. Hopefully, Sony’s new flagship vary which can launch at MWC 2018 can be that catalyst.



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