Sony to halve smartphone workforce by 2020

Sony to halve smartphone workforce by 2020



Sony shall be chopping up to 50 % of its smartphone staff by 2020 so as to flip a revenue, in accordance to a report from Nikkei. The information places into context yesterday’s news round Sony merging its cell, imaging and TV divisions, in addition to closing its Beijing smartphone manufacturing unit.

The report says that up to 2,000 jobs out of a complete of 4,000 jobs shall be minimize throughout the subsequent yr, by March 2020. Sony is trying to take out fastened prices within the enterprise, in addition to reshaping its procurement capabilities. Nikkei says that Japanese staff shall be transferred to different divisions, whereas voluntary retirement shall be supplied in Europe and China.

As a results of the transfer, Sony Mobile will focus its gross sales to Europe and East Asia, whereas limiting gross sales to Southeast Asia, as we’ve already started to see. This transfer is due to smartphone gross sales falling sooner than anticipated, each for Sony and the trade itself. We simply surprise if Sony’s ever-shrinking smartphone enterprise shall be ready to compete once more – taking out useful resource solely makes the problem that rather more insurmountable.

Thanks Hendra!



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Sony restructures to hide mobile performance; closes smartphone factory

Sony restructures to hide mobile performance; closes smartphone factory



Sony has announced that it’ll mix its mobile enterprise with its imaging and TV companies ranging from 1 April 2019. The transfer will see the Imaging Products & Solutions (IP&S), Home Entertainment & Sound (HE&S) and Mobile Communications (MC) companies merge to mix one unit known as Electronics Products & Solutions (EP&S).

EP&S shall be headed up by Shigeki Ishizuka (presently accountable for imaging), with Ichiro Takagi serving as deputy (presently accountable for TV). So what does this imply in observe? Well it ought to guarantee even nearer ranges of collaboration between Sony’s divisions, enabling its smartphone enterprise to leverage the very best applied sciences from its imaging and TV secure.

However, on the flip aspect, it signifies that Sony will now masks the monetary and working efficiency of the mobile division making it simpler for the company to push again on these wanting Sony to shut it due to ever-mounting losses.

Jefferies’ analyst Atul Goyal just lately downgraded Sony on issues over the mobile division. “Sony’s unwillingness to exit Smartphones is a disappointment and a strategic mistake, in our view,” Goyal mentioned in a word final week.

In addition, Amir Anvarzadeh, strategist at Asymmetric Advisors mentioned: “By hiding the mobile-related losses, they’d take the stress off from shareholders to shut the division down. Nevertheless, the losses are certain to rise additional.

Sony have hit again although, with spokesperson Takashi Iida saying: “Through extra cooperation amongst our divisions, we are able to create new worth by higher using the mixed belongings and personnel in our electronics space. More interplay amongst staff can even lead to the event and progress of our workers.” He additionally mentioned that they are going to proceed to disclose outcomes for the mobile division “for the foreseeable future.”

Apparently Sony will present extra data on what it intends to disclose on 26 April 2019, when it releases full 12 months outcomes. However, there’s a good likelihood that this may now not embody transparency on models offered for instance. Given how a lot the smartphone enterprise has shrunk over latest years, this information doesn’t come as a specific shock, nevertheless it means it is going to develop into even tougher to assess how Sony’s mobile enterprise is faring.

The final set of outcomes from Sony Mobile have been horrendous, and that is seemingly the explanation behind stories citing that Sony shall be closing its smartphone factory in Shanghai so as to save prices. Production will cease by the top of the month, leaving solely its plant in Thailand. Sony will proceed to outsource to different producers.

In different information, Sony additionally announced that Kazuo (Kaz) Hirai shall be retiring from his position of Sony Chairman. Despite the transfer, Kaz will proceed to act as a Senior Advisor to the company.

Current CEO Kenichiro Yoshida had this to say on the information: “Hirai-san and I’ve been engaged on administration reforms collectively since December 2013. While he shall be retiring from each Chairman and our Board of Directors, we glance ahead to his persevering with high-level help to Sony’s administration that encompasses a breadth of numerous companies.

Kaz mirrored on his time on the company: “Since passing the baton of CEO to Yoshida-san final April, as Chairman of Sony, I’ve had the chance to each guarantee a clean transition and supply help to Sony’s administration. I’m assured that everybody at Sony is absolutely aligned beneath Yoshida-san’s sturdy management, and are prepared to construct an excellent brighter future for Sony. As such, I’ve determined to depart from Sony, which has been part of my life for the previous 35 years. I would really like to prolong my warmest gratitude to all our staff and stakeholders who’ve supported me all through this journey.

Thanks Adi, Diogo, DC, Lews and Waleed!



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Sony deactivates main Xperia Twitter handle

Sony deactivates main Xperia Twitter handle



A couple of days in the past we observed that Sony’s key @SonyXperia Twitter handle was deactivated. Sony Mobile runs a variety of Twitter handles, with channels for every of the important thing geographic areas. However, the main @SonyXperia Twitter channel had by far essentially the most followers (>1 million).

Now in the event you attempt to discover @SonyXperia you’ll discover that it has disappeared. This isn’t the case for Sony Mobile’s key Facebook and Instagram accounts, so we will solely assume that is some mistake on Sony’s half. We’ve reached out to Sony to seek out out what’s occurred and allow you to know if we hear again.

Thanks Daniel and Joey!



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Sony needs a ‘compact’ device to challenge the Samsung Galaxy S10e

Sony needs a ‘compact’ device to challenge the Samsung Galaxy S10e



In the absence of Sony releasing a 2019 ‘compact’ flagship (not less than to this point), who would have thought that Xperia followers can be turning to Samsung to fulfil their needs. Sony Mobile has dampened plans to launch any extra ‘compact’ flagship gadgets. Earlier in the yr, Sony Mobile’s Vice President of Marketing stated that customers needed greater shows, implying that Sony could also be ending its compact vary.

In gentle of this, there’s a good likelihood that Sony will lose loads of clients to Samsung. It’s attention-grabbing how many individuals have gotten in contact by means of electronic mail or social media, to cite the Galaxy S10e as a device that piques their curiosity, in the absence of any flagship compact from Sony.

It’s not exhausting to see why. The Samsung Galaxy S10e ticks a lot of packing containers together with a flat AMOLED 5.8-inch show (the first time a Samsung flagship has had a flat show since the Galaxy S7), IP68 certification for water resistance, headphone jack, microSD reminiscence card assist and good battery life. This is all whereas sporting the newest hardware specs (Snapdragon 855 chipset, 6GB RAM, 128GB inside storage).

To high all of it off, Samsung has launched the Galaxy S10e in some funky colors, like Canary Yellow and Flamingo Pink. Bright colors have been a staple for Sony’s compact gadgets for a few years. So for all intents and functions, Samsung has finished a good job in replicating the system that Sony did so effectively.

Now, we concede that the Galaxy S10e is way from ‘compact’. With dimensions of 142.2 x 69.9 x 7.9 mm, it’s actually not compact in comparison to Sony requirements. The 5-inch Xperia XX2 Compact had dimensions of 135 x 65 x 12.1mm, however even this was greater than Xperia followers had been used to. The 4.6-inch Xperia XZ1 Compact, for instance, had dimensions of 129 x 65 x 9.3mm. Despite this, the Galaxy S10e is as shut to a flagship device that exists at the second.

Since, Sony’s announcement of the Xperia 1 and 10 sequence, many have requested us the place is the compact mannequin. Xperia followers would love to see a compact model in a 21:9 type issue, perhaps one thing comparable to the Xperia ray of yester-year. But this stays excessive on individuals’s wishlist, fairly than there being any actual indication of an Xperia compact device surfacing this yr.

If you’ve gotten been a fan of Sony’s compact gadgets in the previous, who will you flip to this yr in the absence of a Sony mannequin? Is the Samsung Galaxy S10e enticing? Are there different fashions you might be contemplating? Please tell us in the feedback beneath.



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Sony demoed a 5G mmWave Xperia at MWC

Sony demoed a 5G mmWave Xperia at MWC



Sony Mobile confirmed off a 5G-capable Xperia smartphone at the MWC tradeshow in Barcelona, earlier this month. The prototype was one in every of a only a few at MWC that really supported mmWave performance – most others solely supported sub-6GHz 5G capabilities.

Very few carriers plan to assist mmWave 5G frequencies in 2019, one in every of these is Japanese provider NTT docomo, set to roll it out this yr. This is probably the rationale, why Sony went full-in on mmWave assist, and may very well be prepping Xperia fashions to assist this tech later within the yr.

The precise prototype 5G Xperia, identified internally as “AG-1” was powered by a Qualcomm Snapdragon 855 chipset, which incorporates the X50 5G modem. You can see from the pictures under that the tall-and-skinny design language, with sharp edges and angular traces, is in step with the 21:9 Xperia 1 and 10 collection launched earlier this month.

However, this explicit unit appeared even longer and thicker than the brand new Xperia 1 flagship. It additionally had twin rear cameras with Zeiss optics and an OLED show. A selfie digicam was additionally current, together with a USB Type-C charging port. It must be famous that you simply shouldn’t count on this to be the end-commercial product – numerous modifications are anticipated as soon as community testing is full.

So how does Sony plan to leverage this tech? “At Sony, we’re fascinated with the potential of capturing actuality, whereas additionally delivering Real-Time worth, with a lack of latency and content material supply with immediacy. We imagine stay and Real-Time content material will likely be tremendously accelerated with the introduction of 5G,” stated Mitsuya Kishida, President and Representative Director Sony Mobile.

Kishida additionally confirmed that it’s at present engaged on numerous prototypes, each Sub-6 gigahertz and mmWave. “5G future is crucial for our Sony group, and Sony Mobile will likely be extra related than ever to content material creation, viewing, and sharing,” stated Kishida.



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Sony partners with Light for multi-camera smartphones

Sony partners with Light for multi-camera smartphones



Sony has formed a partnership with start-up Light to collectively develop and market multi-image digital camera sensor options for smartphones. Light is a frontrunner in superior computational imaging, and the settlement is to supply options with smartphones with 4 or extra cameras.

In explicit, Light’s multi-camera expertise reference designs will mix with Sony’s picture sensors. “We are entering an entirely new era of intelligent imaging applications that will transform smartphones,” mentioned Dave Grannan, CEO and co-founder of Light.

Sony’s Hank Ochi, president of Component Solutions Business Division, additionally appeared excited concerning the deal, saying that the brand new settlement “will allow us to work together to evolve and speed up the design of today’s multi-image sensor enabled connected devices. Starting today, our jointly developed reference designs will help our smartphone OEMs to quickly and easily enhance the imaging capability of multi-camera enabled smartphones.”

All of Sony’s smartphones introduced tomorrow at MWC 2019 will function twin or triple rear cameras, so we’re nonetheless a bit of method off a tool with 4 cameras, however it could actually’t be too far off. However, it factors to a vibrant future for pocket-sized pictures.

Thanks Adi!



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Sony reports another miserable quarter for smartphones

Sony reports another miserable quarter for smartphones



Sony’s smartphone woes look no nearer to ending. The company has simply reported Q3 FY2018 outcomes for the three months ended December 2018, with the company delivery simply 1.8 million Xperia smartphones. This represents a fall of 55% in comparison with final yr, when it shipped 4 million smartphones.

Sony has additionally decreased its full yr outlook, now concentrating on 6.5 million unit gross sales (versus 7.0 million beforehand). All of this implies, that Sony Mobile solely expects shipments of 1.1 million telephones in its closing quarter (three months to 31 March 2019). This would make it simply the worst quarter for Sony Mobile shipments ever – by a large margin.

All of this, when the Xperia XZ3 was meant to mark the beginning of a turnaround for Sony Mobile. Unfortunately, it paints a bleak image for Xperia followers. It can be attention-grabbing to see if/how Sony can arrest the decline, beginning with the brand new smartphones to be introduced on the MWC tradeshow on the finish of this month. However, Sony will want one thing really differentiated to face out, and to turn into related within the smartphone world.

What do you suppose Sony Mobile must do to show issues round? Let us know within the feedback under.

Thanks Diogo!



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Sony Mobile to exit South-East Asia?

Sony Mobile to exit South-East Asia?



Sony Mobile has been retrenching from numerous smartphone markets during the last couple of years, in an effort to save prices, because it battles relevancy in a cutthroat business, with fast-moving rivals. It is evident that the principle focus of Sony’s smartphone endeavours at the moment are Japan, Europe and China/Taiwan, on the expense of most different areas. Sony may nonetheless be promoting their Xperia smartphones in locations just like the United States, however not with the identical push as seen within the above areas.

Perhaps, it’s subsequently no shock to study that it seems like Sony Mobile has quietly exited the South-East Asian smartphone market. Soyacincau reviews that there is no such thing as a longer a Sony Mobile presence in Malaysia, in addition to different South-East Asian markets similar to Singapore, Thailand and Vietnam. Sony exited different markets like Indonesia way back, with the final mannequin bought there being the Xperia Z5.

The final gadget listed and bought in Malaysia was the Xperia XZ2 Premium – no such luck for these wanting ahead to the Xperia XZ3. In addition, no Xperia smartphones have been licensed with the native regulatory company SIRIM since July 2018. Other elements pointing to an exit embrace a clear-out of its official native retailer…

…whereas the Sony Malaysia web site has now eliminated references to its smartphone merchandise. Soyacincau’s native sources additionally confirmed that Sony Mobile is now not lively within the area.

We’re listening to related echoes in different areas too, such because the Middle East, the place Sony Mobile was rumoured to exit, albeit with no affirmation. Quite a lot of readers have gotten in contact referring to dwindling stock, with no new fashions launched.

Overall, this information is a disgrace for Xperia followers, in addition to for the model. It means its smartphone merchandise have a shrinking captive viewers, with the hardcore loyalists having to soar by way of hoops to import the telephones – in the event that they haven’t been swayed by rivals already.

Have you skilled extra problem in shopping for an Xperia smartphone in your area? If so, tell us your experiences within the feedback under.

Thanks Ahmad and Samuel!



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Vote for your favourite Sony Xperia of 2018

Vote for your favourite Sony Xperia of 2018



We are on the finish of 2018 and there’s no denying it’s been a difficult yr for Sony Xperia followers. Sony Mobile lastly modified its design that a lot of the media have been after, however after initially being excited concerning the prospects of carrying its current design language into narrower bezels, what we as a substitute acquired was a design that, whereas snug within the hand, left rather a lot to be desired in seems.

In making their telephones extra ‘modern’, the telephones misplaced a lot of what made them enticing to followers within the first place. The Xperia phone’s id turned misplaced in sea of ubiquitous wanting smartphones. Thank goodness Sony didn’t undertake a notch, however they did get rid of the headphone jack, which for a company that prides itself on audio – and all of the heritage that comes with it – was a backwards transfer.

It was due to this fact maybe no shock due to this fact, to see Sony Mobile fall additional behind, and the current monetary experiences paint a bleak image. Sales this yr have been the bottom ever, and the company is slicing workers to cease the bleed. It shall be fascinating to see if, and the way, Sony can flip this round in 2019.

In the meantime, we wish to hear your favourite Sony Xperia smartphones of 2018. What piqued your curiosity most? What did you find yourself shopping for? Please vote within the ballot, and clarify your decisions within the feedback beneath.

Vote for your favourite Sony Xperia machine of 2018
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Vote



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Sony Mobile cuts a quarter of its workforce in Lund, Sweden

Sony Mobile cuts a quarter of its workforce in Lund, Sweden



We have talked extensively in regards to the troubles dealing with Sony’s cellular division, and sadly these poor outcomes can not proceed perpetually with out consequence, and that sometimes means extra value reducing. One space that’s feeling the brunt of that is Sony Mobile’s operations in Lund, Sweden. We noticed a number of native reviews floor a few weeks again, and we now have since confirmed this with a quantity of our personal contacts.

Sony is planning to chop round 200 jobs in Lund – there are round 800 full-time workers general. Publicly, Sony says it has 1,200 individuals working in Lund however this quantity consists of consultants. In addition, this bigger quantity consists of workers who work for different divisions in Sony, exterior of cellular. Sony is trying to halve its cellular enterprise prices over the subsequent few years.

It is evident that Lund will probably be affected by value financial savings. But the way it goes and what variety of prices it will likely be about, we can not say but, as a result of the work remains to be underway to have a look at all value parts,“mentioned Stefan Olsson (Deputy Chairman of Sony’s Lund operations).

Olsson went on to say “we now have introduced 200 providers. I see it as being in danger of being dismissed, however hope it will likely be fewer. The objective is for all the pieces to be negotiated and that particular person people are knowledgeable till March 2019”.

It have to be a an unsure time for Sony Mobile’s Lund workers, so our ideas exit to them in what have to be a tough time.

Thanks John!



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Sony Mobile continues to shrink – ships lowest number of smartphones ever

Sony Mobile continues to shrink – ships lowest number of smartphones ever



Sony Corporation launched its fiscal second quarter outcomes earlier right this moment (three months to finish of September 2018), and whereas total outcomes are sound, its cell division continues to disappoint. Quite frankly, it was a horrible quarter for Sony Mobile. The enterprise solely managed to ship 1.6 million Xperia smartphones throughout the quarter – the lowest ever for Sony – with shipments down by over half in contrast to the identical interval final 12 months.

Once once more, Sony Mobile has lowered its full-year cargo expectations – the third consecutive downgrade, and now expects to ship solely 7 million smartphones throughout this fiscal 12 months. Again, that is half versus what it shipped within the final fiscal 12 months. Sony says that the principle quantity decline has been led by decrease gross sales in Europe.

It has been painful watching Sony Mobile’s efficiency quarter-on-quarter. We’ve stated for a while, that alienating its core fan base over questionable design decisions was by no means a good suggestion. A departure of a design that stood by itself in opposition to the ocean of ubiquitous smartphones was the primary misstep, eradicating the headphone jack was one other – though Sony isn’t the one one responsible of the latter.

This was a degree conceded by Sony’s CFO, Hiroki Totoki: “The competition is fierce and our products have not been attractive enough.”

From the sounds of Sony’s feedback, it seems that administration should have thought of what they do with cell – and whether or not they preserve the enterprise working in any respect. Sony’s administration workforce went on to say that “after intense discussion regarding the future of this business, we concluded that it is necessary to further reduce scale in order to reduce business risk.”

Reducing scale to us signifies that will probably be closing extra areas. Japan and Europe has been the main target, however we wouldn’t rule out that Europe stays secure sooner or later. Sony might retrench again to Japan solely, the best way issues are going. Sony Mobile plans to scale back working prices by 50% by 31 March 2021, because it makes “even more significant reductions quicker than planned.”

To do that, Sony says it’ll “improve product appeal” and “proactively leverage the
expertise and enterprise infrastructure of our branded hardware enterprise”, however that these efforts will “take time”. Overall, it expects these efforts to allow the enterprise to flip a revenue in its fiscal 12 months 2020.

Where do you suppose it has gone mistaken for Sony’s smartphone efforts? What do you suppose it wants to do to get again on monitor? We’d love to hear your ideas under.

Thanks Adi and Diogo!



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Sony’s IFA 2018 press conference is on 30 August

Sony’s IFA 2018 press conference is on 30 August



Mark your diaries Xperia followers, Sony Mobile might be holding a press conference on the IFA tradeshow in Berlin on Thursday 30 August at 1pm CEST. Sony has used the IFA tradeshow to unveil new yearly over the previous couple of years. We expect Sony to unveil not less than one new phone, the Xperia XZ3 and possibly a ‘compact’ model too. We’ll convey you any credible rumours of the brand new gadgets forward of the occasion. What would you prefer to see? Let us know within the feedback beneath.

Thanks Adi, Diogo, Miraj, Moisés, P Lis!



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