Xperia XZ3 wins 2019 iF Design Award

Xperia XZ3 wins 2019 iF Design Award



Sony has a historical past of profitable awards for design, and that’s no completely different for its Xperia smartphones. Last 12 months noticed 4 Xperia merchandise choose up iF Design Awards, together with a Gold Award for the Xperia XZ1. This 12 months, Sony is as soon as once more not empty-handed, because the Xperia XZ3 has won a 2019 iF Design Award. It’s very a lot a worthy winner. The Xperia XZ3 was the primary Sony phone to make use of an OLED show, and got here with a seamless design interesting to the mass market together with using a 3D curved show.

Obviously, Sony’s design decisions in 2018 left a number of the core Xperia fanbase alienated because it moved away from the OmniBalance design of older telephones. However, it seems to be just like the extra angular and boxy designs of outdated are again for 2019 (albeit taller!), so we’ll have to attend and see how these designs are perceived over the approaching 12 months.



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Xperia XZ1 picks up iF Gold Design Award – vindicates use of bezels



The prestigious iF Design Awards have been not too long ago introduced for 2018, and it was nice to see three of Sony Mobile’s handsets decide up awards. The Xperia XZ1 picked up high honours, profitable an iF Gold Design Award – the one smartphone out of all producers to choose up the accolade. Two different handsets additionally gained a normal iF Design Award together with the Xperia XZ1 Compact and Xperia XZ Premium.

The award wins are testomony to Sony’s design philosophy in smartphones, with the Xperia XZ1 collection being the fruits of its OmniBalance and Loop Surface design. See, who cares about bezels? You didn’t see one of these ‘samey’ bezel-less telephones decide up the Gold award. Sony was onto a winner, trimming the bezels even additional may have created some actually beautiful gadgets. It’s a disgrace that we’ll now not see premium flagships use this design sooner or later.

iF Gold Statement on Xperia XZ1

“Congratulations to Sony for the puristic Xperia design, which stands out among the many crowded cellular market. Masterful manufacturing mixed with considerate detailing and a holistic strategy to supplies and colours. This phone sits very properly within the hand.

“In the physique, extruded steel offers for a seamless configuration from entrance to again. The construction balances magnificence and performance with a slim profile and higher rigidity than another Xperia gadget. With colours that carry out metallic accents towards a matt texture, the XZ1 cuts a refined determine and appears nice in any setting.”



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Sony picks up three iF Design Awards 2017 for Xperia smartphones



Sony has a historical past of selecting up design awards for its merchandise, it has received numerous awards for its Xperia smartphones prior to now, together with purple dot prizes in addition to iF Design Awards. In phrases of the latter, the 2017 iF Design Awards have been offered and it’s good to see Sony Mobile decide up three awards for its smartphones, together with the Xperia XZ, Xperia X Compact and Xperia XA.

Sony additionally managed to select up three Gold awards for three of its merchandise together with the PlayStation VR (PS VR) digital actuality system for PlayStation 4, the Future Lab Program™ T Interactive Projector and the PS-HX500 turntable. The full checklist of winners could be seen under.

iF Design Award 2017 – Full checklist of Sony winners

iF Design Gold Awards 2017

PS-HX500 turntable
Future Lab Program™ T Interactive Projector
PS VR

iF Design Awards 2017

VPL-VZ1000 Ultra Short Throw Projector
Sony Bank WALLET Debit Card
wena wrist Smart Watch with NFC
Xperia™ X Compact smartphone
Xperia™ XA smartphone
Xperia™ XZ smartphone
GTK-XB7 High Power Audio
TA-ZH1ES Premium Headphone Amplifier
MDR-1000X Wireless Headphones
MDR-Z1R Hi-Res Audio Headphones
Walkman® NW-WM1Z Hi-Res Music Player
DSC-RX10M3 Digital Still Camera
KOOV® Coding & Robotics Kit
BRAVIA® ZD9 Series 4K HDR Television
Future Lab Program™ N Voice Interaction System



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