Sony reported its fiscal first quarter results for FY2019 earlier at the moment (3 months to 30 June 2018), and sadly for us Xperia followers, prospects aren’t trying nice for its mobile division. Sony Mobile solely shipped 2.0 million telephones through the quarter, versus 3.4 million in the identical interval final 12 months.
This the bottom quantity ever for Sony Xperia smartphones – it did ship 2.0 million telephones again in the identical quarter in 2010, but it surely solely kick-started its Android journey half manner via that quarter. In addition, Sony was solely trying to ship 10 million telephones this 12 months, and it has now lowered the forecast to 9 million telephones due to “severe competition” in Europe and Japan.
However, the tone going ahead doesn’t paint a rosy image for Sony smartphones. Sony says that this “severe competition could continue to adversely affect the smartphone business” and that additional downward revisions to full 12 months forecasts are attainable.
Sony has being attempting to set up a arrange in order that it might generate steady revenue with shipments of round 10 million Xperia models. For now, Sony is sticking by this however mentioned that “whether we should accelerate such a policy implementation or not is something we will further verify in the process of working on the countermeasures (to severe competition)”.
Sony as soon as once more admitted that “product competitiveness is still lagging behind the top class competitors”, which continues to be a problem for the company. It will likely be attention-grabbing to see if and the way Sony can try to flip the mobile enterprise round.
In a manner, this information isn’t a surprise. Sony Mobile has alienated a few of its core fan base with the introduction of the 2018 fashions. The new design hasn’t resonated properly, and dropping sensible options just like the headphone jack was the nail within the coffin for a lot of followers. What is your view? Are you pleased with Sony’s present mobile ? If not, what does Sony want to do to flip issues round? Please tell us within the feedback under.
Thanks Diogo, Lewis, Vishwa Nath and Yuri!