Sony’s smartphone woes look no nearer to ending. The company has simply reported Q3 FY2018 outcomes for the three months ended December 2018, with the company delivery simply 1.8 million Xperia smartphones. This represents a fall of 55% in comparison with final yr, when it shipped 4 million smartphones.
Sony has additionally decreased its full yr outlook, now concentrating on 6.5 million unit gross sales (versus 7.0 million beforehand). All of this implies, that Sony Mobile solely expects shipments of 1.1 million telephones in its closing quarter (three months to 31 March 2019). This would make it simply the worst quarter for Sony Mobile shipments ever – by a large margin.
All of this, when the Xperia XZ3 was meant to mark the beginning of a turnaround for Sony Mobile. Unfortunately, it paints a bleak image for Xperia followers. It can be attention-grabbing to see if/how Sony can arrest the decline, beginning with the brand new smartphones to be introduced on the MWC tradeshow on the finish of this month. However, Sony will want one thing really differentiated to face out, and to turn into related within the smartphone world.
What do you suppose Sony Mobile must do to show issues round? Let us know within the feedback under.